1
Introduction
Welcome to LankaDerana.lk ("LankaDerana", "we", "our", or "us"). We operate Sri Lanka's leading digital marketplace platform connecting buyers, sellers, landlords, and service providers across vehicles, real estate, electronics, and general classifieds.
We value your trust and are fully committed to protecting your personal information and respecting your privacy rights. This Privacy Policy outlines what data we collect from you, how we use and safeguard that data, and your rights when using our website located at https://lankaderana.lk and any associated services, mobile versions, or web applications.
By accessing or using LankaDerana.lk, creating an account, or publishing an advertisement, you confirm that you have read, understood, and agreed to the practices described in this Privacy Policy.
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Information We Collect
We collect information to provide better services to all our users. The categories of information we collect include:
Information You Provide Directly
- Account Information: Name, email address, password hash, and phone number when registering.
- Listing Content: Ad titles, descriptions, pricing, photographs, specifications, and location district/town.
- Communications: Messages, customer support inquiries, and feedback submitted through our contact channels.
Information Collected Automatically
- Log & Device Data: IP address, device type, browser specifications, operating system, and ISP.
- Usage Analytics: Pages visited, search queries, time spent on ads, referral URLs, and interaction patterns.
- Location Information: General geographical location inferred from your IP address or selected district filter.
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How We Use Your Information
We process the collected information for specific, legitimate business purposes, including:
- Facilitating Marketplace Transactions: Publishing your advertisements and allowing interested buyers to view your listings and reach you via phone or message.
- Account Authentication & Management: Verifying user identity, facilitating secure logins, and allowing management of your posted ads and saved favorites.
- Platform Safety & Fraud Prevention: Detecting fraudulent listings, automated spam, suspicious activities, duplicate ads, and violations of our Terms of Service.
- Improving User Experience: Analyzing traffic metrics, optimizing search algorithms, resolving system bugs, and improving site performance.
- Customer Support: Responding to user inquiries, resolving disputes, and providing technical guidance.
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Google AdSense & Advertising Policies
We partner with third-party advertising vendors, including Google Inc. (Google AdSense), to serve advertisements when you visit our website. This disclosure is provided in accordance with Google's Advertising Policies and requirements for publishers:
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Third-Party Vendors & Cookies: Google and third-party vendors use cookies to serve ads based on your prior visits to LankaDerana.lk or other websites across the Internet.
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Google DoubleClick Cookie: Google's use of advertising cookies (such as the DoubleClick DART cookie) enables Google and its partners to serve personalized ads to you based on your visits to our site and other internet destinations.
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Opting Out of Personalized Advertising: You have the right to opt out of personalized advertising at any time. You can disable personalized Google ads by visiting the
Google Ads Settings page (https://adssettings.google.com).
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Opting Out via Third-Party Tools: Alternatively, you may opt out of third-party vendors' use of cookies for personalized advertising by visiting
AboutAds.info Choices (www.aboutads.info) or the
Your Online Choices portal.
Please note that opting out of personalized advertising does not mean you will stop seeing advertisements; it simply means that the ads you see will be contextual and may be less relevant to your individual interests.
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Cookies & Web Beacons
A cookie is a small data file placed on your device's browser by a website. LankaDerana uses both first-party and third-party cookies to:
- Maintain your active login session and user preferences (e.g. selected location filters).
- Safeguard user accounts against cross-site request forgery and automated attacks.
- Analyze aggregate visitor statistics and track site speed and uptime.
- Enable ad delivery networks and sponsored banner slots.
You can manage or disable cookies via your browser settings (Chrome, Safari, Firefox, Edge). Please note that disabling essential cookies may impact certain platform functions, such as logging into your dashboard or posting new ads.
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Third-Party Services & External Links
Our platform may contain links to external third-party websites, promotional sponsor banners, and social media channels (such as Facebook, TikTok, WhatsApp, and YouTube). If you click on an external link or advertisement, you will be directed to that third party's website.
We strongly advise you to review the privacy policy of any third-party website you visit. LankaDerana has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services.
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Data Security & Retention
The security of your data is paramount to us. We implement robust industry-standard safeguards including:
- Cryptographic Password Hashing: User passwords are never stored in plaintext and are hashed using secure cryptographic algorithms (`bcrypt`).
- Secure Transport: Data transmission is protected using SSL/TLS encryption across our platform.
- SQL Injection & XSS Protection: All database queries are executed via prepared statements (PDO), and user inputs are strictly sanitized before rendering.
- Access Controls: Database and server access is restricted strictly to authorized technical personnel.
We retain your personal data for as long as your account remains active or as needed to provide you our services, comply with legal obligations in Sri Lanka, or resolve disputes.
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Your Rights & Choices
Depending on your jurisdiction and applicable data protection regulations, you have several rights regarding your personal information:
Access & Review
View your active ads, contact info, and profile details anytime from your user dashboard.
Edit & Correct
Update your phone number, listing pricing, or ad photos directly via the ad edit screen.
Delete & Remove
Delete any listing immediately or contact us to permanently remove your account and stored records.
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Children's Privacy
LankaDerana.lk is intended for general audiences aged 18 years or older, or minors who have obtained direct parental or legal guardian consent to browse or list items. We do not knowingly collect personal identifiable information from children under the age of 13. If you believe a minor has registered an account without consent, please contact us immediately, and we will promptly delete the data.